More than 14m Europeans, or 14 per cent of those online from home, visited a gambling and sweepstakes site in February, according to the latest statistics from internet research firm Nielsen Net Ratings.
Gambling and sweepstake sites were most popular with French and Swedish surfers, but have yet to make a mark in southern Europe, with less than ten per cent of Spanish and Italians logging on to gamble.
In all the countries under measurement across Europe, the majority of visitors to gambling and sweepstakes sites are using a high-speed internet connection. France, Switzerland and Spain lead the way, with more than 80 per cent of visitors to online gambling sites connecting via broadband.
What we normally see in the majority of categories is that the high-speed users spend the greatest amount of time online. For gambling and sweepstake sites however this is not always the case. In France, Sweden and the UK, the time spent on gambling and sweepstakes sites is very similar, suggesting that slower connection speed is not off putting for the determined gamblers in these countries. By comparison, in Switzerland,
Italy and Germany high-speed internet users are spending significantly more time than those connecting at a slower speed. |
