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Gossip Guide · Posted: Mon Apr 11, 2005 5:02 pm Post subject: 888 Blacklisted by iGAMI

iGAMI has been meticulously investigating and tracking unscrupulous marketing activities since September of 2005 conducted by and/or for the online casino - Casino on Net / 888; which is currently listed on the London Stock Exchange - FTSE - 888 HOLDINGS PLC.

Our investigation indicated that this casino has engaged in and benefited directly from unethical marketing techniques leading up to, during, and after their floatation late last year.

We discovered numerous instances of blog and forum spamming* where domains owned and operated by Cassava Enterprises were being impermissibly promoted on unsuspecting websites. We have further discovered thousands of domains; which were and continue to this day to employ a technique referred to as scraping**.

Based on these findings and 888's failure to address the issues in a comprehensive and timely manner the iGAMI Advisory Board voted to place the 888/Casino On Net affiliate program and its casino clients onto an industry blacklist.

About iGAMI

The International Gaming Affiliate Marketing Initiative - iGAMI.org, a non-profit organization was created to provide guidance and protection to all affiliates and marketers promoting online gaming.

One of our primary guiding principles is that one partner must not be permitted to negatively affect another partner through the use of unethical practices. Each and every iGAMI-approved program has taken a pledge to continuously monitor their partner base to ensure that they are adhering to accepted Codes of Conduct.

For additional information please visit www.igami.org