MFORMA Group, Inc. and WPT Enterprises, Inc. (Nasdaq: WPTE), announced the release of World Poker Tour™ Texas Hold ‘Em, a new multiplayer mobile poker game that is coming soon to mobile phones everywhere and incorporates elements of World Poker Tour (WPT), the highest rated TV series in the history of the Travel Channel. World Poker Tour, one of the world’s leading poker brands, and MFORMA, the world leader in mobile entertainment, are collaborating to capitalize on the current poker phenomenon and the accelerating demand for casino-style mobile games. World Poker Tour Texas Hold ‘Em features real-time, six-player capability. World Poker Tour, which reinvented poker as a televised spectator sport, will launch its third season on March 2, 2005 and airs every Wednesday at 9pm ET/PT on the Travel Channel.
“We set out to make the best mobile poker game and we are very pleased to be working with World Poker Tour to bring World Poker Tour Texas Hold ‘Em to market,” said Scott Jensen, vice president, head of licensing and brand partnerships for MFORMA. “The World Poker Tour has vastly increased the audience for poker and this game, associated with the leading poker brand, delivers the most realistic poker environment in mobile. This game incorporates the style of the popular TV show and each of our WPT-branded applications will allow interaction with the show or WPT events through promotions, on-air commentary, tournaments, and prizes.”
World Poker Tour Texas Hold ‘Em features superior graphics and a unique way of displaying the environment as the camera pans smoothly from side-to-side to follow the action. Gamers can play against five others at one time, simulating a real six-player-to-a table-game. Play against friends or foes and increase career chip counts or play in an online elimination tournament for prizes.
“The tournament play and weekly awarding of prizes will not only be fun, but will also keep users engaged on a continual basis,” said Audrey Kania, executive vice president of WPT Enterprises, Inc. “Our collaboration with MFORMA has yielded a very exciting mobile multiplayer poker experience and we are very pleased to see World Poker Tour go mobile.” |
